Leadership

I don't build AI agents for you. I teach you to fish.

By Max Tuchman ยท Dark Horse Ops Insights

I don't build AI agents for you. I teach you to fish.

It always happened on the way out. I would finish training a team on agentic AI workflows, pack up my things, and the leader of the organization would catch me in the hallway. Lower their voice. "Can you maybe tutor me? Because I didn't understand a word you just said."

Every time. Different company, same hallway, same quiet ask.

These are not unintelligent people. They run nonprofits, foundations, companies, startups. They are sharp. What they don't have is time. They cannot sit through a six-week webinar. They cannot announce to their own team that they need help with the thing everyone assumes they already understand. So they wait, and the gap between what their team is doing and what they can speak to gets wider every month.

That hallway is where Dark Horse Ops actually came from.

I started this as an operations consulting practice, because operations is my jam. It is deeply unsexy, and it is the burner under everything you do. But the moment I saw what was possible with agentic AI, the work beneath my feet changed. I went from fixing operations to teaching leaders how to think about the tool that was about to reshape their operations, whether they were ready or not.

So now I come in as a private tutor. One leader at a time. I am a former high school teacher, so I do the thing teachers do: I figure out where you actually are, not where you are pretending to be, and I build from there to a place where you understand the foundation.

Here is my one rule. I will not give you a fish. The fish will morph into something else by tomorrow, next week, or next month. Whatever specific tool or trick I hand you today will be half obsolete by next quarter, and then you are dependent on me forever. Great for my invoices, terrible for you. So I teach you to fish instead. I get you to a ground-floor understanding of how to work with AI, so you can keep up on your own as it keeps mutating.

And I want to be clear about what this is not. I am not here to tell you to fire your team and replace everyone with agents. That is the fear in the room every single time, and it is the wrong fear. I am here so you understand how your team could be using this better. Either to produce more, or to stop drowning under the seven thousand things on every plate.

The leader who understands the foundation makes better calls. They buy the right software. They sit in the meeting and actually evaluate the pitch instead of nodding along. They look at their own team's workflows and see where the real leverage is.

You do not need to become technical. You need to stop being the person who can't say "I don't understand" out loud.

Next up, the lesson I have repeated to founders more than any other, and the one that took me the longest to learn myself: product-market fit is just finding the person with an expensive problem.


A note on how this got written: I used AI to help me write this. The stories, the opinions, and the scars are all mine. I just have a very good robot assistant who helps me get them out of my head and onto the page. Which is more or less the whole point of what I do now.

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