Blog & Resources

Insights

Thoughts on operations, AI, leadership, and building things that last. From someone who's done it across every industry.

A split door, warm wood on one side and teal on the other, for Counterweight Part I of III: The Optimist and the Doomer, by Clare Hawthorne and Max Tuchman.
Counterweight Β· Part I of III AI

The Optimist and the Doomer

Clare Hawthorne and Max Tuchman compare notes on AI: one thinks it ends badly, one is still optimistic with caveats. Part I of a three-part series.

Read More β†’
Two bags on the same desk for Counterweight Part II of III: The Stack You Don't Own, by Clare Hawthorne and Max Tuchman. One closed and latched under warm gold light, one half-open and overflowing under cool teal light.
Counterweight Β· Part II of III AI

The Stack You Don't Own

Clare Hawthorne and Max Tuchman on heavy bags, portability and continuity when the AI stack underneath you belongs to someone else. Part II of a three-part series.

Read More β†’
Harvest, Maintain or Grow. A wide landscape for Counterweight Part III of III by Clare Hawthorne and Max Tuchman. Workers clearing a harvested field under warm light on the left, a trench being dug in the middle, and a new storefront under construction in cool light on the right.
Counterweight Β· Part III of III AI

Harvest, Maintain, or Grow

Clare Hawthorne and Max Tuchman on the decision hiding inside "AI gave us time back," and why harvest wins by default. Part III of a three-part series.

Read More β†’
A gold-on-black birthday card reading Happy Birthday, Caribu, with a quote from Reshma Saujani, founder of Girls Who Code, about setting your sights high and never giving up.
Published in Dark Horse Ops Insights Leadership

Happy Birthday, Caribu

The odds were against Caribu surviving. Here's the exact recipe of people and community that made it, and why it still exists ten years later.

Read More β†’
Five calendar pages pinned above a desk with one weekend circled in gold
Published in Dark Horse Ops Insights AI

The Honest Timeline: The Weekend Was Real. So Were the Five Months After.

The weekend rebuild was real. So were the five months of tweaking after it. The honest ledger: monthly subscriptions under $500, mistakes made, and why paying someone to skip the middle is the worst move you can make.

Read More →
Empty executive chair with a gold price tag beside a hollow job description
Published in Dark Horse Ops Insights Leadership

The Most Expensive Problem With Your Most Expensive Hire

Recruiters keep seeing the same thing: CAIO job descriptions written by CEOs with no working knowledge of AI. The wrong person gets hired, the systems never get built, and the bill lands a year later.

Read More →
The door is open, and the people who need it most are standing outside it
Published in Founder InsightsAI

The door is open

The AI window is wider than it has ever been for the people who got shut out of the last few tech waves. It will not stay open, so here is why waiting is the expensive choice.

Read More β†’
I teach you to fish
Published in Founder InsightsLeadership

I teach you to fish

Leaders kept catching me in the hallway after AI trainings to quietly admit they were lost. Why I tutor the person at the top instead of handing anyone a fish.

Read More β†’
The expensive problem
Published in Founder InsightsOperations

The expensive problem

We built Caribu for traveling parents. The data said grandma. Product-market fit is not a nice idea, it is a specific person with a problem expensive enough to pay to fix.

Read More β†’
If only investors are giving you money, quit
Published in Founder InsightsFundraising

If only investors are giving you money, quit

Everyone says never quit. The better rule: if customers pay you, keep going; if only investors do, you have not found product-market fit, and grit will not manufacture it.

Read More β†’
Selling your company
Published in Founder InsightsScaling

Selling your company

It is traumatic, even the clean deals. Find your doppelganger inside the buyer, guard both your financial and emotional runway, and know the assertive-woman tax is in the room.

Read More β†’
Luck is preparation meeting opportunity
Published in Founder InsightsLeadership

Luck is preparation meeting opportunity

On March 14, 2020, Caribu grew tenfold overnight. It was not luck, it was preparation. And the trust we refused to trade for growth was the real moat.

Read More β†’
Work smarter not harder: handing recurring tasks to an agentic AI team
Published in AI Fluency SeriesOperations

The Boring Work I Never Think About Anymore

The real payoff of building an agent team is not the flashy stuff. It is the boring recurring work that now runs itself, like the invoice chase, so you never think about it.

Read More β†’
The guardrails Max Tuchman puts on AI tools to keep them trustworthy
Published in AI Fluency SeriesAI

How I Actually Trust AI: The Guardrails I Put on Everything

I do not trust AI blindly, and neither should you. The system I built around it: restrict the sources, demand citations, read every link, and make the models argue.

Read More β†’
A collage of unexpected real-life uses for AI
Published in AI Fluency SeriesAI

The Weirdest Ways I Have Used AI

From a 1965 Impala's dead taillights to ranking quantum physics books I will probably never finish, the strangest and most useful ways I put AI to work.

Read More β†’
AI-personalized health, clinical, and fitness plans designed for women
Published in AI Fluency SeriesAI

The One Place Women Cannot Hand Over the Keys: Our Own Health

Agentic AI is going to shape women's health whether we participate or not. Here is how to give it real jobs, from perimenopause meal plans to a personal trainer that travels with you.

Read More β†’
Max Tuchman's all-woman team of AI agents at work
Published in AI Fluency SeriesOperations

Meet My Cabinet: How I Run Dark Horse Ops With a Team of AI Agents

I built a team of AI agents to run Dark Horse Ops, each named after a woman and trained to own one job. Here is who works for me, and how they hand work to each other.

Read More β†’
An AI policy system trained mostly on male data, with women protesting outside
Published in AI Fluency SeriesLeadership

Why I Named My Entire AI Cabinet After Women

The names were not an accident. Here is the real reason I put eight women to work, and why women cannot afford to sit this build out.

Read More β†’
AI Literate is not AI Fluent
Published in AI Fluency Series Leadership

AI Literate Is Not AI Fluent. Executives Keep Confusing The Two.

There is a quiet conversation happening inside boardrooms right now: "We have AI covered. The team is using ChatGPT." That is not AI coverage. That is AI literacy. And literacy is no longer the finish line.

Read More →
From chatting with AI to building with agents
Published in AI Fluency Series Leadership

The Jumpable Chasm: From Chatting With AI To Building With Agents

Seventy-nine percent of enterprises say they use AI agents. Only eleven percent run them in production. The chasm between chatting with AI and building with agents, and how to jump it.

Read More →
How I rebuilt my business with AI in a weekend
Published in AI Fluency Series Operations

I Rebuilt My Business With AI in a Weekend

A small business website built by an agency takes six to ten weeks and runs five to twenty-five thousand dollars. I rebuilt mine in a weekend with AI. What worked, what broke, and what every executive should learn from it.

Read More →
Why you cannot let your team find out how behind you actually are
Published in AI Fluency Series Leadership

Why You Cannot Let Your Team Find Out How Behind You Actually Are.

Korn Ferry's research found that 71 percent of US CEOs experience impostor syndrome. AI is the loudest voice in the room making it worse. Most senior executives are quietly behind, and they cannot let their teams find out.

Read More →
I love AI but it just told me Taylor Swift doesn't exist
Published in Refresh AI

I Love AI. But It Just Told Me Taylor Swift Doesn't Exist.

I am a believer. But last week, AI scared me. And I have spent the days since trying to articulate exactly why. Here is the moment that changed my read on hallucinations and what it means for executives shipping AI work.

Read More →
Moore's Law doesn't apply to AI - plan differently
Published in AI Fluency Series Operations

Moore's Law, But Make It Faster

Moore's Law says transistor density doubles every 24 months. METR data shows AI capability is doubling every 4 to 7 months. If your three-year strategy was built on the old cadence, your planning windows are between three and six times too long.

Read More →
Stop watching AI demos start breaking things
Published in AI Fluency Series Scaling

Stop Watching AI Videos. Start Breaking Things.

There is a popular learning framework that says people retain 90 percent of what they do, 10 percent of what they read. The exact percentages are not real. The principle is. Why most AI demos fail executives, and what 10 minutes a day of hands-on actually changes.

Read More →
Why that hot AI tool will be a feature in 6 months
Published in AI Fluency Series Operations

Last Month's Coolest AI Company Is This Month's LLM Feature

Last quarter, AI startups absorbed 81 percent of all venture funding in the world. The standalone AI tool you signed a contract with is becoming a feature inside something larger. Three procurement habits that protect you from paying twice.

Read More →
Conference ROI with AI
Published in AI Fluency Series OPERATIONS

Conference ROI Was Always Terrible. AI Made My Last Conference Profitable.

Up to 80 percent of leads collected at conferences never get any follow-up. CEIR estimates the waste at $5.4 billion a year. This year my conference was different. Here is the math, and what AI agents actually did during and after.

Read More →
Knowledge workers first wave
Published in AI Fluency Series LEADERSHIP

Knowledge Workers Are The First Wave. Trades Are The Second.

Most plans for AI displacement assume a single wave. There are two: knowledge work first, physical trades second, on different timelines. If your three-year strategic plan does not name both, it is not actually a plan.

Read More →
Non-technical can compete
Published in AI Fluency Series LEADERSHIP

First Time In History Non-Technical People Can Compete At The Top.

By the end of 2026, eighty percent of technology products will be built by non-IT professionals. Citizen developers will outnumber professional developers four to one. For non-technical operators, the door is unusually wide. For now.

Read More →

No articles match this filter.